Appraisal Articles 2019 Free Appraisal Articles for Appraisers and the Public

Latest News

Note about "Views" reported on this site

Feb 7, 2014

I just want readers, contributors and potential contributors to realize that the...

This Site is Monitored

Dec 28, 2013

Articles that are not deemed contributory are removed from this site promptly, so we would...

New Site Template

Nov 30, 2013

Please pardon our somewhat painful transition, we have been working with

Articles by October, 2018

Email Marketing for Appraisers 2

by Administrator on Oct 16, 2018 Business Operation 68 Views

I took advantage of a free direct email marketing test that allowed a mass mailing with up to 100 email addresses on It’s been only a week or two since the email template that I created on their website was delivered, so I can’t attest to long-term success, but the email got through to about 57 of the clients who I sent it to, so I guess that was positive. It’s also interesting because you get to see which of you past clients asked to “unsubscribe,” that’s an indication that maybe things didn’t go as well with them as you imagined when you provided them with your last report or your last bid.

Continue reading →