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Articles by October, 2018

Email Marketing for Appraisers 2

by Administrator on Oct 16, 2018 Business Operation 16 Views

I took advantage of a free direct email marketing test that allowed a mass mailing with up to 100 email addresses on ConstantContact.com. It’s been only a week or two since the email template that I created on their website was delivered, so I can’t attest to long-term success, but the email got through to about 57 of the clients who I sent it to, so I guess that was positive. It’s also interesting because you get to see which of you past clients asked to “unsubscribe,” that’s an indication that maybe things didn’t go as well with them as you imagined when you provided them with your last report or your last bid.

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